North America Pet Oral Care Products Market
Market Overview and Dynamics
The North America pet oral care products market is projected to grow from US$ 564.12 million in 2021 to US$ 862.93 million by 2028, expanding at a CAGR of 6.3% during the forecast period. This growth is primarily driven by advancements in veterinary healthcare and increasing initiatives by governments and animal welfare organizations to promote animal health.
Several national and international initiatives are contributing to this progress. For example, the World Organization for Animal Health (OIE), an intergovernmental body focused on improving global animal health, plays a key role in raising awareness and enhancing veterinary care. Additionally, local programs such as the 2020 Healthy Pets Healthy Families Initiative (HPHF), launched by the Veterinary Public Health Program of the Los Angeles County Department of Public Health, aim to improve both animal and human health.
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Private sector efforts are also bolstering market growth. In June 2018, Kane Biotech introduced oral care products for companion pets in Canada under the StrixNB and Bluestem brands. These products received approval under Health Canada’s Low-Risk Veterinary Health Products (LRVHP) program. Furthermore, in 2017, Tata Trusts partnered with People for Animals to establish multi-specialty veterinary hospitals and emergency clinics to support both domestic and farm animals.
Collectively, these awareness programs, regulatory initiatives, and private investments are significantly contributing to the development and expansion of the pet oral care products market in North America.
North American Pet Oral Care Market: A Snapshot
The North American pet oral care products market is experiencing significant growth, primarily driven by a growing number of pet owners and increasing awareness of pet health. The United States held the largest share of this market in 2020.
Key Growth Drivers:
- Rising Pet Ownership: Over 67% of American households own pets, totaling nearly 400 million animals. This expanding pet population naturally fuels demand for pet care products, including oral hygiene.
- Increased Spending on Pets: Total pet industry expenditures in the US rose from $90.5 billion in 2018 to $99 billion in 2020, indicating a greater willingness of pet owners to invest in their companions' well-being.
- High Prevalence of Dental Disease: A major factor propelling the market is the widespread occurrence of dental issues in pets. According to veterinary dental societies, over 80% of dogs and 70% of cats develop gum disease by the age of three. This highlights the critical need for effective oral care solutions.
- Growing Awareness and Veterinary Expenditure: Pet owners are becoming more informed about the importance of pet oral health. This increased awareness, coupled with a rise in veterinary health expenditure, is boosting market growth. Companies like Virbac are actively promoting dental health awareness through campaigns, encouraging owners to consult veterinarians.
- Strong Market Players and Expansion: The presence of established companies in the US, along with their continuous development and expansion strategies, is further augmenting market growth. For instance, Greenies Dental Treats expanded its distribution to a wider range of retailers in 2019.
- Increased Companion Animal Adoption: The rising adoption of companion animals and higher per capita animal healthcare spending are expected to further accelerate the growth of the pet oral care products market.
Impact of COVID-19:
The COVID-19 pandemic presented both challenges and shifts in the pet oral care market:
- Supply Chain Disruptions: Restricted trade policies and labor shortages impacted pet care supply chains.
- E-commerce Boom: With brick-and-mortar stores facing restrictions, online retail platforms witnessed significant growth. This led to a surge in sales for at-home pet oral care and DIY products, as veterinary clinics were shuttered. E-commerce players like Chewy.com saw accelerated sales, with a large portion coming from subscription customers.
- Changes in Pet Ownership: The pandemic also influenced pet ownership trends. Many people adopted pets during lockdowns for companionship, leading to an increase in the North American pet population. Short-term fostering programs during home isolation may also translate into long-term pet population growth.
- Misinformation and Abandonment: Unfortunately, misinformation regarding the link between animals and COVID-19 led to some pet abandonments.
Despite these disruptions, the long-term growth potential of the pet oral care product industry remains strong. The pandemic ultimately accelerated online penetration and highlighted the ongoing need for pet oral health solutions.
North America Pet Oral Care Products Strategic Insights
Strategic insights for the North America Pet Oral Care Products provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.
Market leaders and key company profiles
Dechra Pharmaceuticals PLC
Nestle
Virbac
CEVA Corporate
Mars, Incorporated
AllAccem
Vetoquinol SA
TropiClean Pet Products
Imrex
Hill's Pet Nutrition, Inc.
Regional Insights: North America Pet Oral Care Products Market
The geographic scope of the North America pet oral care products market encompasses the distinct regions where businesses operate and compete. To succeed in this diverse landscape, companies must recognize and respond to regional variations in consumer behavior, economic conditions, and regulatory frameworks. For example, differences in pet ownership trends, product preferences, and purchasing power can significantly influence demand across states or provinces.
By understanding these local nuances, businesses can tailor their strategies to effectively address regional needs—whether by customizing product offerings, adjusting pricing models, or refining marketing approaches. Targeting underserved areas and aligning with local preferences enables more efficient resource allocation, enhances market penetration, and strengthens competitiveness. This focused approach ultimately fosters sustainable growth across North American markets.
Key Market Segments
The North America pet oral care products market is segmented by animal type, product type, end user, distribution channel, and country.
- By Animal Type: The market is categorized into dogs and cats, with the dogs segment accounting for the largest market share in 2020.
- By Product Type: Segments include toothbrush and toothpaste, mouthwash/rinse, dental cleansing sprays, anti-plaque pens, and other product types. Among these, the toothbrush and toothpaste segment held the largest share in 2020.
- By End User: The market is segmented into veterinary hospitals, private clinics, and home care. The home care segment dominated the market in 2020.
- By Distribution Channel: The market is divided into supermarkets/hypermarkets, online channels, specialized pet shops, and other distribution channels. Specialized pet shops contributed significantly to the market share in 2020.
Major Sources and Companies Referenced
Primary and secondary data sources for this report include company websites, annual and financial reports, government publications, and industry databases. Key players profiled in the report include:
- Vetoquinol SA
- Dechra Pharmaceuticals PLC
- AllAccem, Inc.
- Imrex, Inc.
- Virbac
- CEVA
- Hill’s Pet Nutrition, Inc.
- Nestlé
- Mars, Incorporated
- TropiClean Pet Products
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Author’s Bio
Akshay
Senior Market Research Expert at Business Market Insights
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