Smartest Ways to Redirect Customers After Login in WooCommerce

Ever logged into a site and thought, Wait… why am I here? Yeah, same. If you run a WooCommerce store, the last thing you want is for customers to log in and land on some random page that does nothing for them. That’s where WooCommerce redirect after login comes in handy. Instead of dumping everyone on the default My Account page, you can send them exactly where they need to go—like the shop, their cart, or a special offer page.

And let’s be real, when people don’t have to waste time navigating your site, they’re more likely to actually buy stuff. So today, let’s go over the smartest ways to redirect after login WooCommerce and make sure your customers get the best experience possible.

Why Redirect Customers After Login?

Okay, so why even bother setting up redirects? Isn’t the default My Account page enough? Not really.

Think about it:

• If a customer logs in, they probably want to shop—not check their account details.
• If they left something in their cart, they should be sent back there to finish the purchase.
• If they’re a wholesaler or vendor, they need to land on the right dashboard.
• If you have a special discount page, wouldn’t it be smart to send them there first?

Instead of making customers click around to find what they need, just send them there automatically.

Now, let’s go over the best ways to do that.

1. Redirect Customers to the Shop Page

Most customers log in because they want to buy something. So instead of throwing them on My Account, just send them straight to the Shop page. That way, they can start browsing immediately.

To do this with the Redirect User After Login WooCommerce plugin:

1. Install and activate the plugin
2. Go to WooCommerce > Redirect Rules
3. Click Add New Redirect Rule
4. Name it something like "Customers to Shop"
5. Set the Redirection Type to After Login
6. Select Customer as the user role
7. Choose Shop Page as the destination

Hit save, and done. Every time a customer logs in, they go straight to shopping.

2. Redirect Users to Their Cart Page

Ever had customers abandon their cart? It’s super common. A lot of people log in specifically to complete a purchase they left behind, so why not send them straight to their cart?

To do this:

• Create a new redirect rule
• Set it for After Login
• Apply it to all Customers
• Redirect them to the Cart Page

Now, instead of forgetting what they were about to buy, they’re right back where they left off.

3. Redirect Users After Registration

First-time users are the most important. They just created an account, and if they don’t immediately find value, they might leave. Instead of sending them to a generic page, try redirecting them to:

• A Welcome Page with a coupon code
• A Best Sellers Page
• A special “How to Shop” Guide

To set this up:

1. Create a rule for After Registration
2. Apply it to Customers
3. Choose a custom page or URL

It’s a small tweak, but it makes a huge difference in keeping new users engaged.

4. Redirect Wholesale Buyers to a Private Page

If you sell to both retail customers and wholesale buyers, sending them to the same page doesn’t make sense. Instead, wholesalers should go to a private bulk-order page or their own custom dashboard.

To do this:

• Set up a redirect rule for Wholesale Customers
• Choose After Login
• Redirect them to the Wholesale Dashboard or a special category page

Now, they won’t have to dig through regular-priced products to find what they need.

5. Redirect Vendors to Their Dashboard

If you run a multi-vendor store, your sellers don’t care about the shop page. They need quick access to their products, orders, and earnings. Instead of making them click around, just send them straight to their Vendor Dashboard.

Steps:

• Create a redirect rule for the Vendor role
• Set it to After Login
• Redirect them to the Vendor Dashboard

Simple, but it saves vendors time and frustration.

6. Send Admins to the WordPress Dashboard

Admins don’t need to land on the frontend of your store. They should be sent straight to the wp-admin panel to manage the site.

To set this up:

• Create a rule for the Admin role
• Choose After Login
• Redirect them to /wp-admin/

Now, your store managers won’t have to manually click over to the backend every time they log in.

7. Redirect Users After Logout

Okay, so you’ve got WooCommerce redirect after login figured out, but what happens after logout? By default, users just stay on the same page. But you can control that too.

Some ideas:

• Redirect users to a Thank You page with a special discount for their next order
• Send them to a blog page to keep them engaged
• Take them to a Login Again page with a message

To set this up:

1. Create a rule for After Logout
2. Apply it to Customers
3. Pick a page or custom URL

Now, even when users log out, they’re still being directed to something useful.

What About Custom URLs?

Not all redirects have to go to default WooCommerce pages. If you have a private members-only page, a promotional landing page, or even an external site, you can redirect users there too.

When setting up your redirect rules, just choose Custom URL and enter the link you want. This is great for:

• Sending logged-in users to a private sale page
• Redirecting wholesalers to a pricing request form
• Taking customers to a survey or feedback form

The options are endless.

Do You Really Need a Plugin for This?

Short answer: Yes.

Long answer: You could manually add redirect code in your functions.php file, but if you mess it up, you could break your whole site. Plugins like Redirect User After Login And Register for WooCommerce make it super easy to set up redirects without touching code. You can change settings anytime, and nothing crashes.

Final Thoughts

If your store isn’t already using WooCommerce redirect after login, you’re probably making customers do extra work just to shop. Instead of letting them wander around, just send them to the right place automatically.

Whether it’s the shop page, cart, a discount page, or a private dashboard, role-based redirects make everything faster and smoother. Just install a plugin, set your rules, and your store instantly becomes way more user-friendly.

So, if you haven’t set up redirect after login WooCommerce, now’s the time. Trust me, your customers will thank you.