Professionals, specifically salespeople, invest a lot of resources and time building brands. They are good at it, they are trained for it. But how often do we apply those skills to develop our brands? For most of us, it is nothing like as usual as we should. We know there is more we could do to build our LinkedIn profile and you are not alone.
Investing time in marketing ourselves would look selfish or egotistical, so we don't get around it. However, when we neglect personal branding, we don’t just sell ourselves but also miss meaningful opportunities from a sales perspective. The influence of employees who share content is positive.
The LinkedIn page is the foundation of your branding. We daily add features to boost its capabilities as a personal marketing platform and give you new ways to signal your motivations and skills. This blog has some exquisite tips on how to improve your LinkedIn profile.
Practical Tips for Boosting Your LinkedIn Profile
Here we have mentioned some tips you should update and check for 2025. Some are very quick to apply, and some require a little time, but each is worthwhile. They help you create a LinkedIn profile and personal brand that you deserve. Furthermore, a professional LinkedIn Profile Writer can help you design an outstanding LinkedIn profile.
Pick The Right Profile Picture For LinkedIn
Your profile picture acts like a calling card on LinkedIn. It is how people are introduced to you and governs their impression from the beginning. Some good posts explain how to choose the right profile picture on LinkedIn. Here we have mentioned some quick tips to get started:
Make sure the picture looks like you and is recent.
Wear what you would prefer wearing at the workplace.
Smile with your eyes.
Add A Background Picture
Your background picture is the second visual element at the top of your profile page. It captures the people's attention, sets the context, and shows what matters to you a little extra. The right background photo will help your page stand out, stay memorable, and engage attention.
Make Your Headline More Than Just A Job Title
There is no rule to write a job title description at the top of your profile. Use the headline field to say more about how you see your role, what you do, and what makes you best. If you have go-to sales representatives at your company who act like a ball with social selling, look at their profile page headlines for ideas.
Display And Record Your Name Pronunciation
Do you feel tired and irritated when your name is mispronounced? You can help solve that by displaying and recording your name pronunciation on your LinkedIn profile. With this, people can listen to how you mispronounce your name, so that they will say it correctly.
Turn Your Summary Into Story
The first thing to say about your LinkedIn summary is to ensure you have one. How many people leave this section blank when creating their LinkedIn profiles is incredible? Your summary is your opportunity to tell your own story. So don't just use it to list your skills or job titles. Explain why those skills matter and the difference they can make to the people you work with. Don't be afraid to invest some time, try some drafts, and run your summary past people you know.
Declare War On Buzzwords
Buzzwords are adjectives primarily used in LinkedIn summaries and headlines, which become almost meaningless. Some of the daily ranking buzzwords include terms like:
Leadership
Specialized
Focused
Strategic
Innovative
Passionate
Expert
Certified
Creative, etc.
However, only using these words won't convince people that you have these qualities. You need to show them as well, both in how you describe yourself and what you are about.
Expand Your Network
One of the simplest yet most relevant way to expand your LinkedIn network is to sync your profile with your email address book. This lets LinkedIn suggest people you could connect with. It is incredible how effective this can be at surfacing relevant people for you to reach out. Connection requests are sent with your permission so that you can choose your connections.
List Your Relevant Skills
It is one of the best sections on LinkedIn. Scroll through the list of skills and recognise those relevant to you. Doing so helps to prove the description in your summary and headlines, and offers a platform for others to endorse you. However, the key is to stay relevant. A long list of skills that aren't important to who you are or what you do can begin to feel unwieldy. You can also do the same for your cover letter. For this purpose, professional cover letter writers can help you.
Spread Endorsement Love
Endorsements from other members prove your skills and enhance your credibility. How to get endorsed on LinkedIn? For beginners, review your network and identify connections who genuinely deserve your endorsement. It also triggers people to return the favor. Do not fear to send a polite message asking for endorsement for some key skills.
Proactively Manage Your Endorsements
Once endorsement starts to come in, they skew the focus of your LinkedIn profile in ways that don't show who you are. Your essential area of expertise is content marketing. Be proactive in managing your endorsement list using edit features in the skill section of your profile. You can also choose which to hide and which to show.
Request Recommendations
Endorsements provide people viewing your profile a quick visual sense of what you are valued for. They are personal reviews written to show the experience of working with you. A handy drop-down menu in the recommendations section of your profile makes it easier to reach out to a particular contact and request recommendations. Invest your time considering who you would most value a recommendation from and customize your request.
Show Your Passion For Learning
When you complete a course on LinkedIn Learning, you can add a course certificate to your LinkedIn profile. You do this from within the Learning History section of your Learning account, where you can also send updates about your learning to your network if you choose.
Frequently Asked Questions
How can I make my LinkedIn profile more effective?
Pay attention to a professional profile photo, an attractive headline, and a detailed summary that shows your achievements, skills, and career goals to make your LinkedIn profile stand out to recruiters and employers. Use relevant keywords in your skills and experience sections to optimize search ability.
How do I makeover my LinkedIn profile?
Here are some tips for a LinkedIn profile makeover
Add a professional profile photo
Create an elevator pitch
Improve your profile with media
Show yourself as "open to work"
Connect strategically
Use keywords in your headline to clarify your job title
Consistent creator mode and content sharing
How do I make my LinkedIn profile appear professional?
Make sure you write in first person use ( I, not she, or he when talking about yourself)
Use phrases that show you have some knowledge of this sector
Include keywords
End summary with a strong call to action
The Ending Notes
Finally, enhancing your LinkedIn profile is the key to building a powerful personal brand. Begin by selecting a professional image, crafting a concise headline, and creating an enticing summary. Make your skills current and request recommendations. Be active and network with the appropriate individuals. Always maintain your profile to keep yourself up-to-date. Small steps may have a significant impact on others' perception of you. Invest the time in building up your LinkedIn; it will be worth it in the long term.
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